Chapter 10 Web exercises

Exercise 1

One of the best sources for more information on understanding patterns of buyer behaviour is at the Ehrenberg Bass Institute at the University of South Australia. Access their website to watch videos and read papers and case studies that will expand your knowledge and understanding of this important research area in consumer behaviour and marketing.


Exercise 2

Criteo is an online advertising technology specialist, who analyse online buying behaviour. Visit their website, and read the range of case studies that detail the range of work they do with various companies to improve their understanding of online buying patterns:

You might also visit the website of comScore, an internet technology company who work with Criteo on some of their marketing analysis:


Exercise 3

You should also take a look at the Metametrics site of Tom Lloyd, this chapter’s practitioner.