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. Which of the following is not part of the definition of 'panel data'?

It tells us how consumers buy. correct incorrect

It tells us why consumers buy. correct incorrect

It is based on large samples of consumers, typically thousands. correct incorrect

It is data collected over extended periods of time. correct incorrect

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. Which of the following is the definition of a near-stationary market?

A mature market which is unstable over a period of several months or a year. correct incorrect

An emerging market, which is unstable over a period of several months. correct incorrect

An established mature market which looks stable over a period of several months or a year. correct incorrect

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. Double Jeopardy is:

The phenomenon whereby brands with larger market share have most buyers and these buyers buy the brand most often. correct incorrect

The phenomenon whereby brands with smaller market share have fewer buyers and these fewer buyers buy the brand less often. correct incorrect

The phenomenon whereby brands with smaller market share have buyers who typically buy 2 brands at any one time. correct incorrect

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. 'The average number of times consumers buy a brand in a time period' is the definition of:

Purchase inertia correct incorrect

Double jeopardy correct incorrect

Penetration correct incorrect

Purchase frequency correct incorrect

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. Market share is calculated by:

Dividing the total purchases of the category by the total purchase of the brand. correct incorrect

Multiplying the total purchases of the category by the total purchase of the brand. correct incorrect

Dividing the total purchase of the brand by the total purchases of the category. correct incorrect

Multiplying the total purchase of the brand by the total purchases of the category. correct incorrect

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. What is brand loyalty?

The tendency for people to loyally purchase brands on promotion. correct incorrect

The tendency for people to buy the same brand again, whilst usually also buying other brands. correct incorrect

The tendency for people to switch brands on a frequent basis. correct incorrect

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. The Pareto Law suggests that:

20% of your sales come from 80% of your customers correct incorrect

50% of your sales come from 50% of your customers correct incorrect

80% of your sales come from 20% of your customers correct incorrect

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. The tendency for light buyers to become heavier and heavier buyers to become lighter is known as:

The law of buyer moderation correct incorrect

The law of buyer abundance correct incorrect

The law of buyer behaviour correct incorrect

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. The range of brands that a consumer is likely to have in mind when making a purchase is known as their:

Inept set of brands correct incorrect

Brand repertoire correct incorrect

Brand community correct incorrect

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. Loyalty programmes are useful to companies because:

They tell companies why consumers make the purchases they do. correct incorrect

They provide information that enables companies to target consumers more effectively. correct incorrect