Consumer Insight 1.1

Learn more about the fair trade organizations referred to in this consumer insight: http://www.fairtrade.org.uk

Visit this website to learn more about the child labour and slavery in the chocolate industry: http://www.foodispower.org/slavery-chocolate/

 

Consumer Insight 1.2

Learn more about how the company started on their official website:

https://www.birdseye.co.uk/

Visit the Indian Maggi website to see how this company grew: https://www.maggi.in/

 

Consumer Insight 1.3

Visit the Trendwatching website for global consumer trends, insights and related innovations. There are a number of free publications available with some interesting statistics covering world famous brands: http://trendwatching.com/

This is the official hubwear website showing the t-shirts with airport codes: http://hubwear.com/

Visit this website to see how the Adidas sponsored Urban Art Guide worked: https://thefwa.com/cases/adidas-urban-art-guide

 

Consumer Insight 1.4

Read this article from the Sunday Times in Sri Lanka to learn more about mod-tradi consumption: http://www.sundaytimes.lk/110130/BusinessTimes/bt09.html