Chapter 1 Web links

Consumer Insight 1.1

Learn more about the fair trade organizations referred to in this consumer insight:

Visit this website to learn more about the child labour and slavery in the chocolate industry:


Consumer Insight 1.2

Learn more about how the company started on their official website:

Visit the Indian Maggi website to see how this company grew:


Consumer Insight 1.3

Visit the Trendwatching website for global consumer trends, insights and related innovations. There are a number of free publications available with some interesting statistics covering world famous brands:

This is the official hubwear website showing the t-shirts with airport codes:

Visit this website to see how the Adidas sponsored Urban Art Guide worked:


Consumer Insight 1.4

Read this article from the Sunday Times in Sri Lanka to learn more about mod-tradi consumption: