Overview
International business operates in different external environments with unique economic, cultural, political, regulatory, technological, and competitive forces.

Activity description
Go to the website and browse the Global Competitiveness Report compiled by the World Economic Forum. The Report tracks the performance of 140 countries on 12 pillars of competitiveness. It assesses the factors and institutions that determine the improvement in productivity.

Consider

• What are the most problematic factors for doing business for the highest ranked countries?
• What are the similarities in the problematic factors for the highest ranked countries?
• What are the most problematic factors for doing business for middle ranked countries?
• Are there any similarities in the problematic factors between the highest ranked countries and the middle ranked countries?
• How can firms utilise the Report in their own internationalisation process decisions?

Visit the following website:
http://reports.weforum.org/global-competitiveness-index-2017-2018/