Overview
Multinational enterprises are becoming more like differentiated networks. They choose location and ownership policies to maximise profits, but that does not necessarily involve internalising their activities.

Activity description
Go to the website and read about the product range, brands, and seafood value chain controlled by MOWI (previously Marine Harvest ASA).

Consider:

• As brand owners how does MOWI control the seafood value chain?
• What are the advantages of their value chain approach?
• What are the factors influencing their location of activities?

Visit the following website:
http://www.mowi.com/product/seafood-value-chain/