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Chapter 17 Multiple choice questions
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Chapter 17 Multiple choice questions
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Which international strategy involves not aligning with a particular country, but across countries to gain efficiencies?
International strategy.
correct
incorrect
Transnational strategy.
correct
incorrect
Global Strategy.
correct
incorrect
Multinational strategy.
correct
incorrect
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The primary step in strategic planning for an international business is:
analysis of the internal environment.
correct
incorrect
identifying the basic mission.
correct
incorrect
analysis of the external environment.
correct
incorrect
formulate its objectives.
correct
incorrect
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Firms that emphasize location are attempting to create value by highlighting:
a high level of brand consciousness.
correct
incorrect
early repatriation.
correct
incorrect
persistent ethnocentrism.
correct
incorrect
local responsiveness.
correct
incorrect
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An analysis of the external environment requires a firm to identify:
weaknesses and threats.
correct
incorrect
strengths and opportunities.
correct
incorrect
strengths and weaknesses.
correct
incorrect
opportunities and threats.
correct
incorrect
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Competitive advantage can be understood as:
supply and demand mismatch.
correct
incorrect
competences that can be deployed in a variety of settings.
correct
incorrect
what differentiates one business from another.
correct
incorrect
matching the strategy of a competitor in a market.
correct
incorrect
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Strategy involves:
the allocation of resources to capitalise on opportunities identified in the organization’s external environment.
correct
incorrect
setting the long term direction of the organization.
correct
incorrect
clarifying the goals of the organization.
correct
incorrect
all of the above.
correct
incorrect
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When a multinational enterprise (MNE) operates in international markets in much the same way as it does at home, it is described as being:
geocentric.
correct
incorrect
ethnocentric.
correct
incorrect
regiocentric.
correct
incorrect
polycentric.
correct
incorrect
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Which of the following is not considered an element of the ‘internal environment’?
Money and capital market operations.
correct
incorrect
Marketing capabilities.
correct
incorrect
Operational capabilities.
correct
incorrect
Personnel capabilities.
correct
incorrect
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Which of the following is a key consideration for each geographic market that a firm is contemplating?
Is the geographic area homogenous or heterogeneous with respect to culture?
correct
incorrect
What are the distribution, political, and legal structures for the product?
correct
incorrect
What needs can this product or a version of it fill in this culture?
correct
incorrect
All of the above.
correct
incorrect
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What strategy type is based on the idea of a shared vision and effective global coordination, but also attempts to ensure adequate market adaptation or local responsiveness?
Transnational strategy.
correct
incorrect
Multidomestic strategy.
correct
incorrect
International strategy.
correct
incorrect
Global strategy.
correct
incorrect
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