Chapter 17 Links to seminal articles

Chapter 17 Links to seminal articles

Links to seminal articles as highlighted in the Research Insights features in the book, with commentary.

D. Tapscott (2001) Rethinking Strategy in a Networked World (or Why Michael Porter is Wrong About the Internet) strategy+business Issue 24 - explores the need for open networking in innovation and strategy in the contemporary environment and why the industrial economic approach is increasingly less relevant.
https://www.strategy-business.com/article/19911

C. K. Prahalad and S.L. Hart (2002) The Fortune at the Bottom of the Pyramid strategy+business Issue 26 - a seminal contribution that triggered strategic interest in the markets of emerging economies.
https://www.strategy-business.com/article/11518

M.W. Johnson, C.M. Christensen and H. Kagermann (2008) Reinventing Your Business Model Harvard Business Review Dec 2008 – a very interesting article that explores the need to reinvent business models as the foundation for strategic success in the contemporary global economy.

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