Chapter 17 – Formulating the Strategic Response

Overview
The activity will provide you with more details to help you understand the contribution of emerging technologies towards strategy formulation in the global factory.

Activity description
Go to the website and read the article on increased additive manufacturing by BMW. The German automaker developed a strategic position on additive manufacturing with a focus on prototype development, individual components, small production runs, and large-scale manufacturing.

Consider:

• How is additive manufacturing likely to contribute to the development of competitive advantage in the automotive manufacturing sector?
• How is additive manufacturing likely to affect contract manufacturing in the automotive manufacturing sector?
• What are the likely implications of decentralised production?

Visit the following website: