Overview
The activity will provide you with more details on ways in which cultural differences can be harnessed to create competitive advantage. Successful leadership and management of a global factory system requires a mind-set that is much more global and outward-focused, and a different view in how diversity is perceived.

Activity description
Go to the website and read the section on Diversity and Inclusion at L’Oreal.

Consider:

• How does L’Oreal approach diversity and inclusion?
• How does L’Oreal create competitive advantage through their diversity and inclusion strategy?
• Why is Executive endorsement of diversity and inclusion important?

Visit the following website:
https://www.loreal.com/group/diversity-and-inclusion