Chapter 13 – Global Innovation Management

Overview
The activity will provide you with more details to help you understand the nature, types, and process of global innovation in international business.

Activity description
Guangzhou Automotive Group Motor Company (GAC) was established in 2008 as a manufacturer of automotive vehicles in China. GAC supplies vehicles to mainly developing countries in Africa, Eastern Europe, Latin America, and the Middle East.

Go to the website and read each component of the GAC information on Research and Development. Consider the R&D strategy of GAC.

Consider:

• How many patents GAC has registered to date?
• Why are location of research centres in the home country and other developed countries?
• How does GAC integrate their R&D with other technology in the international automotive market?
• How does R&D enhance the competitiveness of GAC?

Visit the following website:
http://www.gac-motor.com/Home/About/agency.html