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Chapter 12 Links to seminal articles
Links to seminal articles as highlighted in the Research Insights features in the book, with commentary.
K. Oliver, E. Samakh and P. Heckmann (2007) Rebuilding Lego, Brick by Brick strategy + business issue 48.
This article explains how a supply chain transformation helped put the toymaker back together again. You can read the full article here:
https://www.strategy-business.com/article/07306?gko=99ab7