Chapter 12 Internet activities

Chapter 12 – International Production and Logistics Strategies

 

Overview
The activity will provide you with more details to help you understand the key features of international production and logistics strategy in the growth of the global factory.

 

Activity description
Inditex is one of the world’s largest fashion retailers with eight distinctive brands. Their brands include Zara, Stradivarius, Pull&Bear, Massimo Dutti, Zara Home, Bershka, Oysho, and Uterqüe. Go to the website and read through each component of their business model. Consider their international production and logistic strategy.

 

Consider:

  • What are their motives for international sourcing and production?
  • How do they develop and maintain effective relationships with their suppliers?
  • What are the critical considerations informing their international supply chain management?
  • How does the international production and logistics strategy contribute to the competitive advantage of Inditex?

 

Visit the following website:
https://www.inditex.com/en/how-we-do-business/our-model

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