* not completed

. The PEST(L) framework charts country-level factors, that affect business operations. Here the letter 'P'… Please select all that apply.

… stands for political forces that are easy to anticipate. correct incorrect

… is a less relevant dimension of analysis for 'triad' economies (i.e. North America, Europe, Japan). correct incorrect

… describes the degree of government intervention in the economy. correct incorrect

… is concerned with government-imposed regulations. correct incorrect

* not completed

. Locally centralized value chains …Please select all that apply.

… aim at economies-of-scale. correct incorrect

… use collective resources. correct incorrect

… reconcile diversified local market needs. correct incorrect

… leverage national differences in supply and production shortfalls. correct incorrect

* not completed

. Differentiation approaches reflect…Please select all that apply.

… economic differences across markets. correct incorrect

… legal barriers. correct incorrect

… universal country market needs. correct incorrect

… keeping a unified image across markets. correct incorrect

* not completed

. Firms with an ethnocentric orientation …Please select all that apply.

… give subsidiaries great autonomy. correct incorrect

… are driven by business activities in multiple countries. correct incorrect

… adapt the marketing process to suit local market conditions correct incorrect

… serve foreign markets without much adaptation correct incorrect

* not completed

. International market research … Please select all that apply.

… reduces uncertainty. correct incorrect

… can help identifying new business opportunities. correct incorrect

… results in unambiguous decisions. correct incorrect

… always covers cross-market issues. correct incorrect

* not completed

. Primary data collection … Please select all that apply.

… is inexpensive. correct incorrect

… provides timely information. correct incorrect

… customizes insights. correct incorrect

… brings together information available from prior research. correct incorrect

* not completed

. International market screening … Please select all that apply.

… provides an overview of potential markets. correct incorrect

… is about weighting market-specific factors in terms of importance. correct incorrect

… is a step-by-step process of market analysis. correct incorrect

… draws upon both secondary and primary data and information. correct incorrect

* not completed

. Successful expansion to foreign markets depends on… Please select all that apply.

… sufficient product or service differentiation from competing offers correct incorrect

… secure and reliable institutional frameworks. correct incorrect

… novelty of a product or a service to customers in target markets. correct incorrect

… how quickly local competitors can close the innovation gap. correct incorrect

* not completed

. Bottom-of-Pyramid markets … Please select all that apply.

… are often underserved. correct incorrect

… are usually unprofitable. correct incorrect

… do not need marketing adaptation efforts. correct incorrect

… are about low-income populations. correct incorrect

* not completed

. Pricing decisions are based on …Please select all that apply.

… cost. correct incorrect

… novelty. correct incorrect

… competition. correct incorrect

… demand. correct incorrect