* not completed

. Which of the following is the most important agent of social learning?

a) The organizations to which one belongs correct incorrect

b) The media correct incorrect

c) Family correct incorrect

d) School correct incorrect

e) Workplace correct incorrect

* not completed

. Which of the following agents of social learning has the greatest impact on one's political agenda?

a) The organizations to which one belongs correct incorrect

b) The media correct incorrect

c) Family correct incorrect

d) School correct incorrect

e) Workplace correct incorrect

* not completed

. What does the term "propaganda" mean?

a) The dissemination of selected information and/or misinformation in order to espouse a particular ideology or policy correct incorrect

b) Coverage of political events by privately owned media outlets correct incorrect

c) Government news releases or media political news coverage containing a leftist ideological perspective correct incorrect

d) Deliberate leaks to the press by political party officials correct incorrect

e) Direct or indirect communication with government designed to influence public policy correct incorrect

* not completed

. Newspapers are geared primarily to which of the following markets?

a) Local correct incorrect

b) Regional correct incorrect

c) Provincial correct incorrect

d) National correct incorrect

e) International correct incorrect

* not completed

. What is the major issue concerning the case of magazines in Canada?

a) Concentrated ownership correct incorrect

b) Foreign ownership correct incorrect

c) Language correct incorrect

d) Advertising correct incorrect

e) Readership correct incorrect

* not completed

. What does the term "infotainment" refer to?

a) Reality television programs correct incorrect

b) Television news on private broadcasters correct incorrect

c) News that is packaged using an entertainment, celebrity-journalist format correct incorrect

d) Tabloid newspapers correct incorrect

e) Blogs and other online sources correct incorrect

* not completed

. The economic filter of media reporting includes which of the following components?

a) Technology correct incorrect

b) The iron law of the marketplace correct incorrect

c) Industry structure correct incorrect

d) Government regulation correct incorrect

e) All of the above correct incorrect

* not completed

. Seventy per cent of Canada's media is owned by which two corporations?

a) Rogers and Bell Media correct incorrect

b) CBC and Tele-Quebec correct incorrect

c) Astral Media and Corus Entertainment correct incorrect

d) CTV-Globe Media and Bell Media correct incorrect

e) Canwest and Quebecor correct incorrect

* not completed

. What is a split-run magazine?

a) A magazine whose content is equally Canadian and foreign correct incorrect

b) A magazine that is published in both English and French in Canada correct incorrect

c) A magazine that is based outside of Canada, has most of its production and editorial costs based outside of Canada, and has most of its circulation based outside of Canada correct incorrect

d) A magazine that is based in Canada and most of its production and editorial costs are based in Canada, and most of its circulation is non-Canadian correct incorrect

e) A magazine that is developed and sold in Canada, but printed internationally correct incorrect

* not completed

. What percentage of all music aired on AM radio in Canada must be Canadian content?

a) 7 per cent correct incorrect

b) 15 per cent correct incorrect

c) 35 per cent correct incorrect

d) 51 per cent correct incorrect

e) 77 per cent correct incorrect

* not completed

. Which of the following is NOT one of the criteria for qualifying a musical selection as Canadian content?

a) The lyrics are written entirely by a Canadian. correct incorrect

b) The music is or lyrics are performed principally by a Canadian. correct incorrect

c) The music is composed entirely by a Canadian. correct incorrect

d) The music is produced by a Canadian. correct incorrect

e) All of the above are criteria correct incorrect

* not completed

. In the case of television, which of the following is NOT a type of programming that meets Canadian content quotas established by the CRTC?

a) Sports correct incorrect

b) Entertainment correct incorrect

c) Public affairs correct incorrect

d) News correct incorrect

e) All of the above meet Canadian content quotas. correct incorrect

* not completed

. In 2006 and 2008, editorial content all the leading newspapers (with the exception of Toronto Star) endorsed which political party?

a) Liberal Party correct incorrect

b) NDP correct incorrect

c) Conservative Party correct incorrect

d) Green Party correct incorrect

e) Bloc Quebecois correct incorrect

* not completed

. The emphasis on confrontation in television news coverage has which of the following two virtues?

a) Tension and violence correct incorrect

b) Action and conflict correct incorrect

c) Violence and intrigue correct incorrect

d) Simplicity and action correct incorrect

e) Excitement and simplicity correct incorrect

* not completed

. Which of the following is NOT one of the factors behind the media's use of experts in their coverage?

a) The eagerness and willingness of experts to offer their analysis correct incorrect

b) In order to protect against charges of bias and lawsuits correct incorrect

c) Its self-image as dispenser of the news, reporter of the facts correct incorrect

d) Its need for low-cost information and instant analysis correct incorrect

e) All of the above are factors. correct incorrect

* not completed

. Which two of the following factors are key to determining what becomes news?

a) Unpredictability and visual appeal correct incorrect

b) Predictability and visual appeal correct incorrect

c) Violence and accessibility correct incorrect

d) Conflict and accessibility correct incorrect

e) Visual appeal and conflict correct incorrect

* not completed

. Which of the following were the two conclusions drawn by Cooper and Miljan based on their study of the values and beliefs of Canadian journalists?

a) English-Canadian journalists tend to be more right-of-centre than the general public, and the right-leaning proclivities of journalists affect the way stories are reported. correct incorrect

b) English-Canadian journalists tend to be more left-of-centre than the general public, and the left-leaning proclivities of journalists affect the way stories are reported. correct incorrect

c) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists do not affect the way stories are reported. correct incorrect

d) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists affect the way stories are reported. correct incorrect

e) English-Canadian journalists take an oath to remain politically neutral in their writing. correct incorrect

* not completed

. In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are considerably more likely than the general public to vote for which party?

a) The Conservative Party correct incorrect

b) The Liberal Party correct incorrect

c) The New Democratic Party correct incorrect

d) The Green Party correct incorrect

e) The Bloc Quebecois correct incorrect

* not completed

. What were the findings of Cooper and Miljan in their study of the values and beliefs of Canadian journalists, with respect to how close French-Canadian journalists are to the political and social views of their audience/readership as compared to English-Canadian journalists?

a) Further to the right of their readership/audience correct incorrect

b) More centrist than their readership/audience correct incorrect

c) Further to the left than their readership-audience correct incorrect

d) More close than English-Canadian journalists correct incorrect

e) They found no consistent trends. correct incorrect

* not completed

. What does the term "manufacture consent" refer to?

a) Pacifying the public and fostering acceptance of the social system correct incorrect

b) A type of television advertising designed to open people's minds to new ideas correct incorrect

c) Political advertising designed to sway voters correct incorrect

d) The desensitizing of television viewers to violence and other objectionable content correct incorrect

e) Use of advertising to shape public opinion correct incorrect

* not completed

. How long are typical television spot ads seen during election campaigns?

a) 10 to 20 seconds correct incorrect

b) 20 to 30 seconds correct incorrect

c) 30 to 40 seconds correct incorrect

d) 40 to 50 seconds correct incorrect

e) 50 to 60 seconds correct incorrect

Over 60 seconds correct incorrect

* not completed

. The technology of television leads it to depict news stories that focus on what?

a) The personal correct incorrect

b) The immediate correct incorrect

c) The visual correct incorrect

d) Both A and B correct incorrect

e) All of the above correct incorrect

* not completed

. Walter Lippman identified the bias of television in terms of what?

a) Emphasis on confrontation correct incorrect

b) Emphasis on the abstract correct incorrect

c) Repertory of stereotypes correct incorrect

d) Both A and C correct incorrect

e) All of the above correct incorrect

* not completed

. Compared to opposition parties, how effective is the media at scrutinizing and criticizing government action?

a) More effective correct incorrect

b) Less effective correct incorrect

c) About the same correct incorrect

d) The media are generally not critical of government. correct incorrect

e) None of the above correct incorrect

* not completed

. What is the conclusion drawn by Brooks and Menard regarding the orientation of the media and established values and institutions?

a) The media are generally critical of established values and institutions. correct incorrect

b) Overall the media are neither overly supportive nor overly critical of established values and institutions. correct incorrect

c) The media are generally supportive of established values and institutions. correct incorrect

d) The orientation of the media changes, depending on the issues and context of the events being covered. correct incorrect

e) None of the above correct incorrect

* not completed

. Freedom of the press is crucial to the health of democracy.

a) True correct incorrect

b) False correct incorrect

* not completed

. The overwhelming domination of American programming in the English-Canadian market has always existed.

a) True correct incorrect

b) False correct incorrect

* not completed

. Radio and television programming is primarily dedicated to news and information.

a) True correct incorrect

b) False correct incorrect

* not completed

. Commercial film is typically critical of the "system" (i.e., dominant values and institutions).

a) True correct incorrect

b) False correct incorrect

* not completed

. The media's role in politics is essentially conservative.

a) True correct incorrect

b) False correct incorrect

* not completed

. In every Canadian city, there is competition between same-language, mass-circulation daily newspapers.

a) True correct incorrect

b) False correct incorrect

* not completed

. Print media in Canada are subject to direct regulation along with television and radio media.

a) True correct incorrect

b) False correct incorrect

* not completed

. The Income Tax Act primarily functions to promote Canadian culture.

a) True correct incorrect

b) False correct incorrect

* not completed

. The original reason for treating broadcasting differently from print media with respect to government regulations was to prevent American domination of the Canadian market.

a) True correct incorrect

b) False correct incorrect

* not completed

. The federal government offers subsidies to compensate for the unfavourable economics of domestic television production.

a) True correct incorrect

b) False correct incorrect

* not completed

. Right-wing critics claim that the media helps to "manufacture consent" and perpetuate a false consciousness of the dominant ideology.

a) True correct incorrect

b) False correct incorrect

* not completed

. The term "news management" refers to the practice of accommodating the media's routines and requirements through well-timed press conferences, photo opportunities, news releases and staged events.

a) True correct incorrect

b) False correct incorrect

* not completed

. Most journalists occupy various positions towards the middle of the ideological spectrum.

a) True correct incorrect

b) False correct incorrect

* not completed

. In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are more religious than the general public.

a) True correct incorrect

b) False correct incorrect

* not completed

. Gains made by socially marginal, politically weak interests (e.g., Aboriginal Canadians, women, and environmentalists) have been made in large measure due to media coverage of their demands and spokespersons.

a) True correct incorrect

b) False correct incorrect