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Practice Quiz: Chapter 11
Return to Canadian Democracy: A Concise Introduction 2e Student Resources
Practice Quiz: Chapter 11
Quiz Content
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Which of the following is the most important agent of social learning?
a) The organizations to which one belongs
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b) The media
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c) Family
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d) School
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e) Workplace
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Which of the following agents of social learning has the greatest impact on one's political agenda?
a) The organizations to which one belongs
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b) The media
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c) Family
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d) School
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e) Workplace
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What does the term "propaganda" mean?
a) The dissemination of selected information and/or misinformation in order to espouse a particular ideology or policy
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b) Coverage of political events by privately owned media outlets
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c) Government news releases or media political news coverage containing a leftist ideological perspective
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d) Deliberate leaks to the press by political party officials
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e) Direct or indirect communication with government designed to influence public policy
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Newspapers are geared primarily to which of the following markets?
a) Local
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b) Regional
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c) Provincial
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d) National
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e) International
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What is the major issue concerning the case of magazines in Canada?
a) Concentrated ownership
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b) Foreign ownership
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c) Language
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d) Advertising
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e) Readership
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What does the term "infotainment" refer to?
a) Reality television programs
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b) Television news on private broadcasters
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c) News that is packaged using an entertainment, celebrity-journalist format
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d) Tabloid newspapers
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e) Blogs and other online sources
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The economic filter of media reporting includes which of the following components?
a) Technology
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b) The iron law of the marketplace
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c) Industry structure
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d) Government regulation
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e) All of the above
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Seventy per cent of Canada's media is owned by which two corporations?
a) Rogers and Bell Media
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b) CBC and Tele-Quebec
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c) Astral Media and Corus Entertainment
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d) CTV-Globe Media and Bell Media
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e) Canwest and Quebecor
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What is a split-run magazine?
a) A magazine whose content is equally Canadian and foreign
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b) A magazine that is published in both English and French in Canada
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c) A magazine that is based outside of Canada, has most of its production and editorial costs based outside of Canada, and has most of its circulation based outside of Canada
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d) A magazine that is based in Canada and most of its production and editorial costs are based in Canada, and most of its circulation is non-Canadian
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e) A magazine that is developed and sold in Canada, but printed internationally
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What percentage of all music aired on AM radio in Canada must be Canadian content?
a) 7 per cent
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b) 15 per cent
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c) 35 per cent
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d) 51 per cent
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e) 77 per cent
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Which of the following is NOT one of the criteria for qualifying a musical selection as Canadian content?
a) The lyrics are written entirely by a Canadian.
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b) The music is or lyrics are performed principally by a Canadian.
correct
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c) The music is composed entirely by a Canadian.
correct
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d) The music is produced by a Canadian.
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e) All of the above are criteria
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In the case of television, which of the following is NOT a type of programming that meets Canadian content quotas established by the CRTC?
a) Sports
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b) Entertainment
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c) Public affairs
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d) News
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e) All of the above meet Canadian content quotas.
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In 2006 and 2008, editorial content all the leading newspapers (with the exception of Toronto Star) endorsed which political party?
a) Liberal Party
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b) NDP
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c) Conservative Party
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d) Green Party
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e) Bloc Quebecois
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The emphasis on confrontation in television news coverage has which of the following two virtues?
a) Tension and violence
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b) Action and conflict
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c) Violence and intrigue
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d) Simplicity and action
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e) Excitement and simplicity
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Which of the following is NOT one of the factors behind the media's use of experts in their coverage?
a) The eagerness and willingness of experts to offer their analysis
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b) In order to protect against charges of bias and lawsuits
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c) Its self-image as dispenser of the news, reporter of the facts
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d) Its need for low-cost information and instant analysis
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e) All of the above are factors.
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Which two of the following factors are key to determining what becomes news?
a) Unpredictability and visual appeal
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b) Predictability and visual appeal
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c) Violence and accessibility
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d) Conflict and accessibility
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e) Visual appeal and conflict
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Which of the following were the two conclusions drawn by Cooper and Miljan based on their study of the values and beliefs of Canadian journalists?
a) English-Canadian journalists tend to be more right-of-centre than the general public, and the right-leaning proclivities of journalists affect the way stories are reported.
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b) English-Canadian journalists tend to be more left-of-centre than the general public, and the left-leaning proclivities of journalists affect the way stories are reported.
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c) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists do not affect the way stories are reported.
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d) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists affect the way stories are reported.
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e) English-Canadian journalists take an oath to remain politically neutral in their writing.
correct
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In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are considerably more likely than the general public to vote for which party?
a) The Conservative Party
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b) The Liberal Party
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c) The New Democratic Party
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d) The Green Party
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e) The Bloc Quebecois
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What were the findings of Cooper and Miljan in their study of the values and beliefs of Canadian journalists, with respect to how close French-Canadian journalists are to the political and social views of their audience/readership as compared to English-Canadian journalists?
a) Further to the right of their readership/audience
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b) More centrist than their readership/audience
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c) Further to the left than their readership-audience
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d) More close than English-Canadian journalists
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e) They found no consistent trends.
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What does the term "manufacture consent" refer to?
a) Pacifying the public and fostering acceptance of the social system
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b) A type of television advertising designed to open people's minds to new ideas
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c) Political advertising designed to sway voters
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d) The desensitizing of television viewers to violence and other objectionable content
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e) Use of advertising to shape public opinion
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How long are typical television spot ads seen during election campaigns?
a) 10 to 20 seconds
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b) 20 to 30 seconds
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c) 30 to 40 seconds
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d) 40 to 50 seconds
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e) 50 to 60 seconds
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Over 60 seconds
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The technology of television leads it to depict news stories that focus on what?
a) The personal
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b) The immediate
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c) The visual
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d) Both A and B
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e) All of the above
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Walter Lippman identified the bias of television in terms of what?
a) Emphasis on confrontation
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b) Emphasis on the abstract
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c) Repertory of stereotypes
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d) Both A and C
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e) All of the above
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Compared to opposition parties, how effective is the media at scrutinizing and criticizing government action?
a) More effective
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b) Less effective
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c) About the same
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d) The media are generally not critical of government.
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e) None of the above
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What is the conclusion drawn by Brooks and Menard regarding the orientation of the media and established values and institutions?
a) The media are generally critical of established values and institutions.
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b) Overall the media are neither overly supportive nor overly critical of established values and institutions.
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c) The media are generally supportive of established values and institutions.
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d) The orientation of the media changes, depending on the issues and context of the events being covered.
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e) None of the above
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Freedom of the press is crucial to the health of democracy.
a) True
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b) False
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The overwhelming domination of American programming in the English-Canadian market has always existed.
a) True
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b) False
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Radio and television programming is primarily dedicated to news and information.
a) True
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b) False
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Commercial film is typically critical of the "system" (i.e., dominant values and institutions).
a) True
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b) False
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The media's role in politics is essentially conservative.
a) True
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b) False
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In every Canadian city, there is competition between same-language, mass-circulation daily newspapers.
a) True
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b) False
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Print media in Canada are subject to direct regulation along with television and radio media.
a) True
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b) False
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The Income Tax Act primarily functions to promote Canadian culture.
a) True
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b) False
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The original reason for treating broadcasting differently from print media with respect to government regulations was to prevent American domination of the Canadian market.
a) True
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b) False
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The federal government offers subsidies to compensate for the unfavourable economics of domestic television production.
a) True
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b) False
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Right-wing critics claim that the media helps to "manufacture consent" and perpetuate a false consciousness of the dominant ideology.
a) True
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b) False
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The term "news management" refers to the practice of accommodating the media's routines and requirements through well-timed press conferences, photo opportunities, news releases and staged events.
a) True
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b) False
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Most journalists occupy various positions towards the middle of the ideological spectrum.
a) True
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b) False
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In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are more religious than the general public.
a) True
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b) False
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Gains made by socially marginal, politically weak interests (e.g., Aboriginal Canadians, women, and environmentalists) have been made in large measure due to media coverage of their demands and spokespersons.
a) True
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b) False
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