Chapter 4 Video: Brand Canada

Diversity and Multiculturalism

In this short film, new Canadians reflect on their experience making the transition to life in Canada. People of varying ages, backgrounds, and places of origin discuss their new life in Canada.    

Highlighted Segment

Suggested In-Class Discussion Questions

  1. What are some of the aspects of life in Canada that made people want to emigrate there?
  2. How does the experience of the people in the film relate to Canada’s policy of multiculturalism?
  3. Should Canada shift its current policy of “multiculturalism” and adopt a policy of “deep diversity” or “universalism”?
  4. What is the global perception of Canada? What is the essence of the Canadian brand?
  5. Many people come to Canada having earned professional degrees and certifications, should these be recognized by Canada without additional training or education?

Suggested Assignment Questions

  1. Have students take of the Canadian citizenship practice tests. There are many available for free online (e.g. http://www.yourlibrary.ca/citizenship/)
  2. Complete the Comprehensive Ranking System tool developed by Immigration Canada to determine if you qualify as an Express Entry candidate as a permanent resident. The CRS tool is found at: https://www.cic.gc.ca/english/immigrate/skilled/crs-tool.asp
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