Chapter 17 Video: Canada in the World

Canada in the World

Simon Anholt, creator of Nation Brands Index, discusses Canada’s ranking on the Index and general international perceptions of Canada.

Highlighted Segment

Suggested In-Class Discussion Questions

  1. Do you agree with the impression of Canada described by Simon Anholt?
  2. What is your impression of Canada?
  3. Anholt discusses people’s perception versus reality in their images of countries. How does people’s perception of Canada differ from reality?
  4. What makes a country “good”?
  5. Canada has often been perceived as a peacekeeping country. How does this relate to Canada’s record of peacekeeping?

Suggested Assignment Questions

  1. Compare Canada’s ranking on the Ipsos-Anholt Nation Brands Index with the Good Country Index. Is there a difference? Why?
  2. Examine the indicators used to determine the rankings in the Ipsos-Anholt Nation Brands Index. Do you agree with them or not? Why?
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