Chapter 13 Practice Quiz

The Media
. Private radio broadcasters account for _______ of the market, and most of what they offer is music.

. National Post began publication in _______.

. Since the 1981 Royal Commission on Newspapers, critics of Canadian newspapers have focused on a number of specific concerns relating to industry structure, including _______.

. Economic pressures, including the influence of advertising agencies that have an impact on media are often termed ________.

. Today the daily newspaper industry in Canada is characterized by ________.

. A split-run magazine is ________.

. For AM radio, at least ________ of all music aired must meet the definition of Canadian content.

. The following is not one of CRTC's criteria for a musical selection to qualify as Canadian content: ________.

. Media content is affected by federal and provincial laws dealing with ________.

. From the standpoint of a visual medium, the emphasis on confrontation in television news coverage has two virtues: ________.

. The following is not one of the factors behind the media's use of experts in their coverage: ________.

. The practice of accommodating the media's needs through well-timed press conferences, photo opportunities, news releases, and staged events has been called ________.

. The term "manufacturing consent" refers to ________.

. The mass media are biased towards ________.

. A 30-second commercial spot during a popular prime-time program on a major American network costs roughly ________.

. A typical 30-second commercial spot during the Super Bowl costs ________, as was the case in 2014.

. According to the author, all of the following are excluded from visual advertising, except ________.

. The estimated amount spent on mass media advertising worldwide exceeds the value of ________.

. What 2017 word of the year has been defined as "false, often sensational, information disseminated under the guise of news reporting"?

. Which of the following is true of English-speaking journalists in Canada?

. Which of the following statements is true about paywalls?

. Which of the following is true about Tout Le Monde en Parle?

. Freedom of the press, speech, religion, and assembly were specifically mentioned in the First Amendment of the United States Constitution.

. American programming has always dominated the English-Canadian market.

. Newspapers are not geared primarily to the local market.

. Commercial films are much more critical of "the system," rather than reinforcing dominant values and institutions.

. A 2013 study found that over 90 per cent of Canadian journalists used Twitter.

. In only eight Canadian cities is there competition between same-language, mass-circulation dailies that have different owners.

. Fragmentation of audiences is not a characteristic of the television and radio market in Canada.

. According to the author, the Income Tax Act does more to promote Canadian culture than to ensure Canadian ownership.

. The original reason for treating broadcasting differently from print media with respect to government regulations was to prevent American domination of the Canadian market.

. The federal government offers subsidies to compensate for the unfavourable economics of domestic television production.

. The term "sound bite" refers to a person using complex sentences.

. Spokespersons for marginal groups and unconventional views are much less likely to be deemed newsworthy by mass-media than spokespersons for mainstream views.

. Most journalists occupy various positions on the left of the ideological spectrum.

. In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are more religious than the general public.

. Only about one in three Canadians expresses a high degree of trust in journalists.

. According to an MIT study, false news travels quicker than true news stories.

. Brooks says that all countries regulate the media system in some way, to some extent.

. Most Canadians turn to the media for news and documentary programming, rather than to be entertained.

. Canadians are more likely than any other national population to be interested in American news.

. The earliest Canadian newspapers were 'extensions of colonial governments' and closely tied to political parties and interests.

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