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Chapter 3 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 3 Multiple choice questions
Research designs
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What is a research design?
A way of conducting research that is not grounded in theory.
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The choice between using qualitative or quantitative methods.
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The style in which you present your research findings, e.g. a graph.
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A framework for every stage of the collection and analysis of data.
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If a study is "reliable", this means that:
the methods are outlined in the methods discussion clearly enough for the research to be replicated.
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the measures devised for concepts are stable on different occasions.
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the findings can be generalized to other social phenomena
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it was conducted by a reputable researcher who can be trusted.
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"Internal validity" refers to:
whether or not there is really a causal relationship between two variables.
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whether or not the findings are relevant to the researchers' everyday lives.
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the extent to which the researcher believes that this was a worthwhile project.
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how accurately the measurements represent underlying concepts.
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Lincoln and Guba (1985) propose that an alternative criterion for evaluating qualitative research would be:
tidiness.
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trustworthiness.
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impressiveness.
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messiness.
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Naturalism has been defined as:
minimising the intrusion of artificial methods of data collection into the field.
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being true to the nature the phenomena being researched.
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viewing natural and social objects as belonging to the same dominion.
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all of the above.
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The term 'external validity' is concerned with:
the question of whether the results of a study can be generalized beyond the specific research context.
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whether the research question is judged to be a good research question by those outside the study.
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the question of whether or not social scientific findings are applicable to people's everyday, natural social settings.
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an ambiguous concept whose meaning depends on how it is defined.
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What is a cross-sectional design?
A comparison of two or more variables longitudinally
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A design that is devised when the researcher is in a bad mood.
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The collection of data from more than one case at one moment in time.
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Research into one particular section of society, e.g. the middle classes.
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Survey research is cross-sectional and as a result, it is:
Low in internal validity but high in replicability.
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High in internal validity but low in reliability.
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None of the above
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High in ecological validity but low in external validity.
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What does the term 'longitudinal design' mean?
A study completed far away from where the researcher lives.
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A study which is very long to read.
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A study with two contrasting cases.
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A study completed over a distinct period of time to map changes in social phenomena.
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Cross cultural studies are an example of:
Longitudinal design
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Comparative design
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Experimental design
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Case study design
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