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Chapter 26 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 26 Multiple choice questions
Breaking down the quantitative/qualitative divide
Quiz Content
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The natural sciences have often been characterized as being positivist in epistemological orientation. Which of the following has been proposed as an alternative account?
Marxism
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Subjectivism
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Interpretivism
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Realism
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How is it argued that qualitative research can have "empiricist overtones"?
Semi-structured interview schedules are used to quantify behavior.
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There is an emphasis on direct observation of people and social settings.
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Qualitative researchers prefer to conduct statistical analyses of their data.
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It typically involves testing a clearly defined hypothesis.
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Why might we say that quantitative researchers also try to study social meanings?
Because their written reports usually refer to an interpretivist epistemology.
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Because the method they use most is the in-depth interview.
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Because surveys and questionnaires are used to examine attitudes and opinions.
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Because they observe human behaviour in a laboratory.
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Why does Bryman argue that research methods can be seen as relatively "free-floating" or autonomous?
Because researchers often change their minds about who they interview
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Because there is no longer any meaningful distinction between quantitative and qualitative research.
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Because most qualitative researchers are free spirits.
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Because there is no foreseeable connection between a researcher's choice of method and their epistemological/ ontological beliefs.
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Which of the following is
not
one of the contrasts that has been made to distinguish between quantitative and qualitative research?
Behaviour versus meaning
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Numbers versus words
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Traditional versus modern
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Artificial versus natural
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What does the term "quasi-quantification" refer to?
The use of words, such as, "many", "some" or "often" in qualitative research.
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A pseudo-ontology.
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The approach researchers used to discuss their data in numerical terms.
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The use of a survey instrument that has not been tested for inter-coder reliability
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Why is it argued that qualitative research may not really be "naturalistic"?
Because quantitative methods such as participation tend to take place in an environmentally friendly location.
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Because methods such as a focus groups constitute artificial social settings.
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Because participant observation has to be covert and so causes reactivity effects.
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Because it is concerned with the social world rather than the supernatural world.
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What is "ethnostatistics"?
The study of the way statistics are constructed, interpreted and represented.
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The study of the way ethnic minorities are represented in official statistics.
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A new computer program designed to help lay people understand statistics.
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An interpretivist approach made famous by the work of Garfinkel (1967).
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In what way does the thematic analysis of interview data suggest quantification?
It demands the use of computer programs like SPSS.
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It is based on numbers rather than text.
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It involves establishing the frequency of particular words, phrases or themes.
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It is usually followed by a stage of rigorous statistical testing.
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How does quantification help the qualitative researcher avoid being accused of anecdotalism?
By providing a structure to a complex and disorganized dataset.
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By allowing them to focus on extreme examples in the data and ignore the rest.
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By making it more likely that official statistics will be included in their report.
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By providing an indication of the prevalence of an usual or striking response.
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