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Chapter 22 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 22 Multiple choice questions
Language in qualitative research
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Conversation Analysis (CA) and Discourse Analysis (DA) differ from other qualitative research methods in that they treat language as:
a resource rather than a topic.
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a language rather than a theory
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a theory rather than a method.
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a topic rather than a resource.
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In CA, the term "indexicality" means that:
the meaning of an utterance depends on the context in which it is used.
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speech acts can be listed and indexed after transcription.
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words are constitutive of the social world in which they are located.
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people tend to wave their index finger in the air while speaking.
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Which of the following is one of the basic assumptions of CA?
Talk is ad hoc
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Talk is random and off the cuff
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Analysis is grounded in data
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Talk can be unmeasured
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In a CA transcript, pauses and emphases are not to be regarded as:
A boring interlude in the conversation recorded.
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A recording error with your audio recorder.
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A breakdown in the conversation.
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Incidental or of little significance.
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What is meant by the term "adjacency pair" in CA?
An interviewer and interviewee sitting next to each other.
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Two linked phases of conversation.
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Two similar questions asked consecutively. .
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Two related participants.
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Heritage (1984, 1987) proposes that CA is governed by three basic assumptions, which are:
Talk is structured. Talk is forged contextually. Analysis is grounded in data.
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Talk is cheap. Talk is forged contextually. Analysis is grounded in data.
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Talk is structured. Talk is forged conservatively. Analysis is grounded in data.
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Talk is structured. Talk is forged contextually. Analysis is grounded in discourse.
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What do discourse analysts study?
Forms of communication other than talk.
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The way discourses "frame" our understanding of the social world.
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The rhetorical styles used in written and oral communication.
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All of the above.
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What is meant by the term "ethnographic particulars"?
Specific people who are involved as key informants in an ethnography.
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A participant observation schedule that is used in qualitative research.
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Factors outside the immediate context of an interaction.
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The "here-and-now" context of situated talk.
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Potter and Wetherell use the term "interpretative repertoires" to refer to:
the process of making non-factual data appear to be factual.
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the general resources people use to perform discursive acts.
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the frames of reference audiences use to hear messages.
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the stock of academic knowledge people draw upon in sociology.
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The anti-realist inclination of many DA researchers is controversial because it leads them to claim that:
quantitative research is inherently superior to qualitative research.
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social structures determine the way individuals use language.
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the technique is incompatible with feminist principles.
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there is no pre-existing material reality that constrains individual action.
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