Skip to main content
United States
Jump To
Support
Register or Log In
Support
Register or Log In
Instructors
Browse Products
Getting Started
Students
Browse Products
Getting Started
Chapter 20 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 20 Multiple choice questions
Interviewing in qualitative research
Quiz Content
*
not completed
.
Which of the following makes qualitative interviewing distinct from structured interviewing?
The procedure is less standardized.
correct
incorrect
"Rambling" off the topic is not a problem.
correct
incorrect
The researcher seeks rich, detailed answers.
correct
incorrect
All of the above.
correct
incorrect
*
not completed
.
Which of the following is
not
a type of qualitative interview?
Unstructured interview
correct
incorrect
Oral history interview
correct
incorrect
Structured interview
correct
incorrect
Focus group interview
correct
incorrect
*
not completed
.
Why is it helpful to prepare an interview guide before conducting semi-structured interviews?
So that the data from different interviewees will be comparable and relevant to your research questions.
correct
incorrect
So that you can calculate the statistical significance of the results.
correct
incorrect
In order to allow participants complete control over the topics they discuss.
correct
incorrect
To make the sample more representative.
correct
incorrect
*
not completed
.
Which of the following is
not
one of Kvale's ten criteria of a successful interviewer?
Passive
correct
incorrect
Knowledgeable
correct
incorrect
Talkative
correct
incorrect
Interpreting
correct
incorrect
*
not completed
.
What is a "probing question"?
One that asks indirectly about people's personal lives.
correct
incorrect
One that encourages the interviewee to say more about a topic.
correct
incorrect
One that inquires about a deeply personal issue.
correct
incorrect
One that moves the conversation on to another topic.
correct
incorrect
*
not completed
.
What can you do to reduce the time involved in transcribing interviews?
Voice recognition software
correct
incorrect
Employ someone to transcribe for you
correct
incorrect
Transcribe only selected parts of the interviews
correct
incorrect
All of the above
correct
incorrect
*
not completed
.
Which of the following are types of questions in qualitative interviews?
Follow-up questions
correct
incorrect
Indirect questions
correct
incorrect
Interpreting questions
correct
incorrect
All of the above
correct
incorrect
*
not completed
.
How does Oakley suggest that qualitative interviewing should be used as an explicitly feminist research method?
By creating a more equal relationship between interviewer and interviewee.
correct
incorrect
By invading the privacy of women and treating them as objects.
correct
incorrect
By imposing academic interpretations upon women's accounts of the world.
correct
incorrect
None of the above.
correct
incorrect
*
not completed
.
Which of the following is an
advantage
of qualitative interviewing relative to participant observation?
It allows you to find out about issues that are resistant to observation.
correct
incorrect
It is more biased and value-laden.
correct
incorrect
It is more likely to create reactive effects.
correct
incorrect
All of the above.
correct
incorrect
*
not completed
.
Which of the following is a
disadvantage
of qualitative interviewing relative to participant observation?
It has a more specific focus.
correct
incorrect
It is more ethically dubious, in terms of obtaining informed consent.
correct
incorrect
It may not provide access to deviant or hidden activities.
correct
incorrect
It does not allow participants to reconstruct their life events.
correct
incorrect
*
not completed
.
What is the main difference between a focus group and a group interview?
Group interviews involve fewer participants.
correct
incorrect
Focus groups are used to study the ways people discuss a specific topic.
correct
incorrect
There is no moderator present in a focus group.
correct
incorrect
Focus groups save more time and money.
correct
incorrect
*
not completed
.
How have focus groups been used in market research studies?
To distribute questionnaires.
correct
incorrect
To discuss research methodology.
correct
incorrect
To test new product and advertising concepts.
correct
incorrect
To calculate market shares of the biggest brands.
correct
incorrect
Previous Question
Submit Quiz
Next Question
Reset
Exit Quiz
Review & Submit
Submit Quiz
Are you sure?
You have some unanswered questions. Do you really want to submit?
Back to top
Printed from , all rights reserved. © Oxford University Press, 2024
Select your Country