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Chapter 19 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 19 Multiple choice questions
Ethnography and participant observation
Quiz Content
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Which of the following is a component of ethnographic research?
Being immersed in a social group or setting.
correct
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Participant observation, interviews, and/or documentary analysis.
correct
incorrect
A written account of an ethnographic study.
correct
incorrect
All of the above.
correct
incorrect
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What is a key disadvantage of using the covert role in ethnography?
It is usually too time consuming and expensive to be a realistic option.
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It is difficult to take notes without arousing suspicion.
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The problem of reactivity: people may change their behaviour if they know they are being observed.
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It can be hard to gain access to the social group.
correct
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Which of the following will
not
help you to negotiate access to a closed/non-public setting?
Gaining the support of a "sponsor" within the organization.
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Obtaining clearance from a "gatekeeper" or senior member of the group.
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Adopting a dominant role with the group's activities without introducing yourself.
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Offering something in return, e.g. a report of the findings.
correct
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What is a gatekeeper?
A senior member of the organization who helps the ethnographer gain access to relevant people/events.
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A senior level member of the organisation who refuses to allow researchers into it.
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A participant who appears to be helpful and is charge of those who get a swipe card to the building.
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incorrect
Someone who cuts keys to help the ethnographer gain access to a building.
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Which of the following is the role adopted by an ethnographer who joins in with the group's activities but admits to being a researcher?
Complete participant
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Participant-as-observer
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Observer-as-participant
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Complete observer
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What is going native?
Where the researcher interviews to the natives of a particular country.
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Where the researcher does not interview the natives of a particular country.
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Where local natives help to design the ethnographic study itself.
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It is where the researcher becomes immersed in the world they are studying and lose their perspective as a researcher.
correct
incorrect
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What of the following is an advantage to adopting a covert role in an ethnography?
There is no problem of taking notes
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There is no problem of access
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Anxiety
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There are no ethical issues
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What is the difference between "scratch notes" and "full field notes"?
Scratch notes are just key words and phrases, rather than lengthy descriptions.
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Full field notes are quicker and easier to write than scratch notes.
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Scratch notes are written at the end of the day rather than during key events.
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Full field notes do not involve the researcher scratching their head while thinking.
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Why does Stacey argue against the idea of a feminist ethnography?
Because it creates a non-exploitative relationship between the researcher and the researched.
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Because she fundamentally disagrees with all feminist principles.
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Because she thinks that the fieldwork relationship is inherently unequal.
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Because she does not think that ethnography is a useful research method.
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incorrect
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What are the two main types of data that can be used in visual ethnography?
Positivist and interpretivist
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incorrect
Qualitative and quantitative
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Nominal and ordinal
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Extant and research-driven
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