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Chapter 14 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 14 Multiple choice questions
Secondary analysis and official statistics
Quiz Content
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The term "secondary analysis" refers to the activity of
analysing your own data in two different ways.
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conducting a study of secondary schools.
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analysing existing data that has been collected by another person or organization.
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working part time on a project alongside other responsibilities.
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Why might secondary analysis be especially useful as a method for students?
It is a very easy method to use.
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It saves time and money.
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It does not require any knowledge of statistics.
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It means just rehashing someone else's research.
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Which of the following is
a disadvantage
of secondary analysis?
It does not immerse the researcher in the field of study.
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It tends to be based on high quality data and is too complex.
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It allows for too many mixed methods.
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It allows you to review research not once, but also for a second time. .
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The large samples used in national surveys enable new researchers to:
Evaluate the inter-coder reliability of the data
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Identify any bias in the question wording
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Avoid using probability sampling
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Conduct subgroup analysis
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Which of the following is
an advantage
of using secondary analysis?
The researcher's lack of familiarity with the data.
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It allows students to access data which would be expensive and time consuming to collect.
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Hierarchical datasets can be very confusing.
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The researcher has no control over the quality of the data.
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What is a disadvantage of secondary sources?
They are lengthy to read.
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Those involved in will not have been involved in the collection of data.
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The reports might be long-winded.
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The research methodology of the secondary source is usually not outlined in the report.
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What is one of the advantages that official statistics have over structured interview data?
The researcher can conduct natural experiments in the field.
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They are completely objective and reliable.
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They have greater measurement validity.
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They allow the researcher to identify social trends over time.
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Which of the following is a potential limitation of secondary analysis?
Absence of analysts of secondary data.
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Absence of researchers to collect the data.
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Absence of keys to the office.
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Absence of key variables.
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What is the "ecological fallacy"?
The research into failing ecologies.
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The assumption that secondary data analysis can be carried out at home.
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The error of making inferences about individual behaviour from aggregate data.
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The myth that it is easy to research environmentalist action groups.
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Why has the secondary analysis of official statistics been seen as an "unobtrusive" method?
It increases the risk of "reactive effects" from participants.
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The researcher is removed from the social settings that they are investigating.
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The data were originally collected for the same purposes as those of the current researcher.
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They do not intrude too much into the researcher's spare time.
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