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Chapter 13 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 13 Multiple choice questions
Quantitative research using naturally occurring data: structured observation and content analysis
Quiz Content
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Which of the following is an issue usually associated with survey research?
The problem of objectivity
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The problem of robustness
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The problem of omission
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The problem of "going native"
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A key advantage of structured observation over survey research is that:
it does not rely on the researcher's ability to take notes.
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it does not impose any expectations of behaviour on the respondents.
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the researcher is immersed as a participant in the field they are studying.
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it allows you to observe people's behaviour directly.
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What is an observation schedule?
A set of explicit rules for assigning behaviour to categories.
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A timetable of days on which you plan to carry out your observation.
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A list of questions to ask your interviewees.
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A way of testing for measurement validity.
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Mintzberg conducted a study of what managers do in their day-to-day work. What type of observational behaviour is this?
Short time periods
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Incidents
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Individuals
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Long time periods
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It may not be possible to use a probability sample to observe behaviour in public places because:
the findings of such studies are not intended to have external validity.
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it is not feasible to construct a sampling frame of interactions.
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it is difficult to gain access to such social settings.
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researchers prefer not to use random samples whenever possible.
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Which of the following is
not
a type of sampling used in structured observation?
Focal sampling
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Scan sampling
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Emotional sampling
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Behaviour sampling
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What is intra-observer consistency?
The degree of observation training the observer gets.
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The observations made about the constitution.
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The introverts club and their structure.
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the degree of consistency of the application of the observation schedule over time
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What is meant by the term "reactive effect"?
If people know they are being observed, they may change their behaviour.
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Researchers sometimes react to their informants' behaviour with horror.
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Research subjects may have a bad reaction to the drugs they are given.
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The participants may react to the observer's perfume.
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One of the criticisms often levelled at structured observation is that:
it does not allow us to impose any framework on the social setting.
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it only generates a small amount of data.
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it is unethical to observe people without an observation schedule.
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it does not allow us to understand the meanings behind behaviour.
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Which of the following is an advantage of content analysis?
It is difficult to ascertain the answers to 'why' questions through content analysis
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Content analysis is a very transparent research method
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Coding manuals often require some interpretation on the part of the coders
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A content analysis can only be as good as the documents on which the practitioner works
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