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Chapter 12 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 12 Multiple choice questions
Asking questions
Quiz Content
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An open question is one that:
can help to generate answers for closed questions.
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does not suggest or provide a limited range of responses.
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allows respondents to answer in their own words
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all of the above.
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In order to post-code answers to open questions, it is necessary to:
count the frequency with which each answer has been given.
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categorise unstructured material and assign a code number to each category.
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identify the three most commonly cited responses and give them a code.
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find out where each respondent lives and make a note of their postcode.
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Which of the following is
a disadvantage
of using closed questions in a survey?
It makes answers easier for the researcher to process and analyse.
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It minimises the risk of variability in the way answers are recorded.
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They prevent respondents from giving spontaneous, unexpected answers.
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Closed questions are quicker and easier for respondents to complete.
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Informant factual questions are those that:
attempt to identify the normative standards and values held by a social group.
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ask people about the characteristics of a social setting or entity that they know well.
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seek to find out about people's attitudes and opinions on a range of topics.
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enquire about personal details such as age, income and occupation.
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Which of the following is a key premise when designing your questionnaire?
Remember your research questions
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Never ask a closed question.
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Use ambiguous terms to put respondents at ease.
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Vignettes are easier to use than an open question.
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You should avoid using double-barrelled questions in a survey because:
a respondent should only have one surname, and not a double barrelled one.
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they make the questions too long, so respondents lose interest.
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they are too abstract.
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they confuse respondents by asking about two different things.
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Leading questions should also be avoided as:
they suggest a certain answer and so may bias the results.
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they create a mismatch between the question and its possible answers.
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they involve negative terms and unnecessary jargon.
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they ask about several different things at the same time.
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A vignette question is one that asks respondents to think about:
family obligations to care for sick relatives.
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an intensely painful and sensitive issue in their personal life.
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a scenario involving imaginary characters in a realistic situation.
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their favourite kind of salad dressing.
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Piloting a questionnaire is a worthwhile exercise because it will
test out your questions on some of the people who will be in the final sample.
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identify and amend any problems in the question wording, order and format.
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find out what a trained pilot would think of the subject matter.
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all of the above.
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A question bank is a useful resource for:
studying the way questions have been successfully used in previous surveys.
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stealing other people's questions without their permission.
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learning more about your topic so that you can devise leading questions.
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keeping the money from your funding agency in a safe place.
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