Chapter 11 Multiple choice questions

. Which of the following statements is correct?

Self-completion questionnaires are a type of postal survey.

Postal surveys can include email surveys.

Self-completion questionnaires can include postal or email surveys.

Email surveys are a type of postal questionnaire.

. An advantage of self-completion questionnaires over structured interviews is that:

they are quicker and cheaper to administer.

they create interviewer effects.

they have greater measurement validity.

they are less prone to inter-coder variation.

. Which of the following is a disadvantage of self-completion questionnaires?

The researcher cannot use other research methods with this approach.

The researcher cannot ask many open-ended questions.

The respondent may critique the research design of the questionnaire

The respondent can withdraw from the study

. How can the response rate to self-completion questionnaires be improved?

Enclose a stamped addressed envelope with a postal questionnaire.

Send out polite reminder letters.

Write a personalized covering letter to introduce the research.

All of the above.

. Why is it generally more appropriate to provide fixed choice answers horizontally, rather than vertically?

It allows questions to be spread over more than one page.

It encourages respondents to choose more than one answer.

It looks prettier on the page.

It makes the layout of the questionnaire more clear and unambiguous.

. When using a Likert scale with a long list of items, it is usually better to:

arrange the answers horizontally, in abbreviated form.

list the answers vertically, for each consecutive item.

omit any instructions about how to select an answer.

list all questions on one page and all answers on another.

. Corti (1993) makes a distinction between two types of researcher-driven diary:

When research participants can observe and record their own behaviour

When examiners keep a record of what they do at different stages as an aide-mémoire

When the project proposal is being drafted

When you need to keep a record of a lot of other students' projects

. Corti (1993) makes a distinction between two types of researcher-driven diary:

Valid and reliable diaries

Quantitative and qualitative diaries

Structured and free-text diaries

Open or closed answer diaries

. The 'time-use' diary can provide quantitative data about:

the amount of time respondents spend on certain activities every day.

the subjective meanings that concepts of 'time' have for different people.

the way respondents make sense of their life stories in narrative form.

the historical significance of clocks, watches and other devices for measuring time.

. One advantage of using structured diaries in quantitative research is that:

There is little danger of attrition of the respondents, as they tend to be highly motivated.

The diaries are likely to elicit data about sensitive issues or deviant activities.

A diary highlights the thoughts, feelings and experiences that are unique to each respondent.

All of the above.

Chapter 11 Multiple choice questions

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