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Chapter 11 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 11 Multiple choice questions
Self-completion questionnaires
Quiz Content
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Which of the following statements is correct?
Self-completion questionnaires are a type of postal survey.
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Postal surveys can include email surveys.
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Self-completion questionnaires can include postal or email surveys.
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Email surveys are a type of postal questionnaire.
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An advantage of self-completion questionnaires over structured interviews is that:
they are quicker and cheaper to administer.
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they create interviewer effects.
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they have greater measurement validity.
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they are less prone to inter-coder variation.
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Which of the following is a disadvantage of self-completion questionnaires?
The researcher cannot use other research methods with this approach.
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The researcher cannot ask many open-ended questions.
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The respondent may critique the research design of the questionnaire
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The respondent can withdraw from the study
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How can the response rate to self-completion questionnaires be improved?
Enclose a stamped addressed envelope with a postal questionnaire.
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Send out polite reminder letters.
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Write a personalized covering letter to introduce the research.
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All of the above.
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Why is it generally more appropriate to provide fixed choice answers horizontally, rather than vertically?
It allows questions to be spread over more than one page.
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It encourages respondents to choose more than one answer.
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It looks prettier on the page.
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It makes the layout of the questionnaire more clear and unambiguous.
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When using a Likert scale with a long list of items, it is usually better to:
arrange the answers horizontally, in abbreviated form.
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list the answers vertically, for each consecutive item.
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omit any instructions about how to select an answer.
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list all questions on one page and all answers on another.
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Corti (1993) makes a distinction between two types of researcher-driven diary:
When research participants can observe and record their own behaviour
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When examiners keep a record of what they do at different stages as an
aide-mémoire
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When the project proposal is being drafted
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When you need to keep a record of a lot of other students' projects
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Corti (1993) makes a distinction between two types of researcher-driven diary:
Valid and reliable diaries
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Quantitative and qualitative diaries
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Structured and free-text diaries
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Open or closed answer diaries
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The 'time-use' diary can provide quantitative data about:
the amount of time respondents spend on certain activities every day.
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the subjective meanings that concepts of 'time' have for different people.
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the way respondents make sense of their life stories in narrative form.
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the historical significance of clocks, watches and other devices for measuring time.
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One advantage of using structured diaries in quantitative research is that:
There is little danger of attrition of the respondents, as they tend to be highly motivated.
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The diaries are likely to elicit data about sensitive issues or deviant activities.
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A diary highlights the thoughts, feelings and experiences that are unique to each respondent.
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All of the above.
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