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Chapter 10 Multiple choice questions
Return to Business Research Methods 5e Student Resources
Chapter 10 Multiple choice questions
Structured interviewing
Quiz Content
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Why is it important for structured interviews to follow a standardized procedure?
To maintain the ontological stance of the study.
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To increase reliability, because all respondents receive the same interview stimulus.
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To allow for an in-depth exploration of the topic.
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To increase validity, as the interview can be adapted for each respondent.
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Standardizing the interview schedule can reduce interviewer variation in terms of:
the way in which questions are phrased by the interviewer.
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the order in which questions are asked.
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the procedures used to code and analyse survey data.
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all of the above.
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Closed ended questions are those that:
have a fixed range of possible answers.
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prevent respondents from allocating themselves to a category.
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encourage detailed, elaborate responses.
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make the respondent provide a guarded answer.
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Which of the following is
an advantage
of conducting a telephone interview?
Researchers do not have to spend so much time and money on travelling.
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Some people in the target population may not own a telephone.
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It can be difficult to build rapport over the telephone between the interviewer and interviewee (/s).
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Interviewers cannot use visual cues such as show cards.
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Which of the following are important to consider in contacting those that will participate in your study?
Ensure your communication is well written and the purpose of the interview is clear.
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Interviewers should be prepared to work around the schedule the interview participants.
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Make it clear that you will be happy to find a time to interview to suit the respondent.
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All of the above.
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Which of the following might you include in an introductory letter to respondents?
An explanation of who you are and who is funding your research.
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An overview of what the research is about and how the data will be collected.
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A statement of their ethical rights to anonymity, confidentiality, etc.
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All of the above.
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A filter question is one that:
allows supervisors to distinguish between good and bad students.
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leaves a space for respondents to write long and detailed answers.
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helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule.
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ensures that all respondents are asked every question on the schedule and in the same order.
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Which of the following is
not
advised when planning the question order of a structured interview?
Be wary of asking an earlier question that alters the salience of later questions.
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Expect some variation in the order in which questions are asked.
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Leave questions about sensitive or embarrassing issues until later in the interview.
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Group the questions into logically organised sections.
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A show card is:
one that researchers must present when they present any research.
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one that encourages explicit discussion of sensitive or personal information.
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one that prompts respondents to choose from a range of possible answers.
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one that prevents respondents from expressing their opinions about a statement.
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The response set of "acquiescence" can be a problem in that:
some participants constantly agree or disagree with a set of questions or items.
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respondents tend to give answers that they think are socially desirable.
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researchers who wear very strong perfume will distract their respondents.
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the structured interview is so conducive to reciprocity that male respondents find it hard to stop talking.
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