Anna Hartman completed a Master’s of Commerce in Marketing at the University of Melbourne, Australia, in 2017. Her interest in marketing ethics led her to focus her research project on women who become commercial egg donors and how these services are marketed to prospective consumers. Anna’s research strategy was qualitative in nature; she conducted semi-structured interviews via Skype with women who had been commercial egg donors. She is now enrolled at Melbourne as a doctoral student and is focusing on the market system dynamics of commercial egg donation, using discourse analysis and phenomenology.