Alex Pucar did a dual Bachelor of Business degree majoring in Marketing, Management, and Economics at Monash University, Australia. As part of this, he completed an honours dissertation in 2017. He is now employed in marketing. Alex’s research focused on understanding how and why companies that start online make the decision to open physical stores—which is referred to as the ‘clicks to bricks’ strategy in retailing. His interest was on the impact of this strategy on the growth and progression of small and medium enterprises. Alex’s research strategy was qualitative and involved semi-structured interviewing.