Chapter 8 Outline


Animal Decisions

Acquiring Information

  • Probability meters
  • Prior probabilities
  • Red lines and optimal decisions
  • Gaining additional information
  • Conditional probabilities and signal coding
  • Updating

Dynamic Decision Making

Biased Decision Making

  • Types of biases
  • Explanations for biases: Curvilinear utility functions
  • Explanations for biases: Weber’s law
  • Explanations for biases: Other considerations

Coding Strategies

  • Signal set design
  • Mapping schemes
  • Measures of coding effectiveness
  • So, what is information?
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