Basic Tools and Issues

• Reinforcement versus contiguity theory
• Flexibility, purpose, and motivation
• Operant psychology
• Conditioned reinforcement

The Relationship Between Behavior and Payoff

• Different ways to schedule payoff
• Choice
• Choice is everywhere
• Impulsiveness and self-control
• Nudging better choices
• Behavioral economics: Are reinforcers all alike?

Theories of Reinforcement

• Drive reduction
• The Premack principle
• Problems with the Premack principle
• Behavioral regulation theory
• Selection by consequences