Chapter 6 Self-Grading Quizzes

. ______ is the literal, or surface, meaning of the message.

A structural feature

Latent content

Manifest content

Reactivity

. Which of these counts as a text?

A transcript of a parliamentary debate

A sign at a demonstration

A press release by a campaign

All of the above

. If you want to determine when key events happened and who was involved in making decisions, you should conduct a:

Document analysis

Content analysis

Discourse analysis

Textual analysis

. If you want to conduct a quantitative analysis of what terms politicians from different parties use to talk about refugees, you should conduct a:

Document analysis

Content analysis

Discourse analysis

Textual Analysis

. If you want to understand the meanings behind the prime minister's statements of taxation, situating them in current political context, you should conduct a:

Document analysis

Content analysis

Discourse analysis

Textual Analysis

. The process of converting information from the texts into themes or variables for analysis is called:

Reactivity

Coding

Content

Field research

. Whereas _____________ refers to the literal statements in the text, ___________ refers to implications and connotations embedded in the text.

content analysis; discourse analysis

manifest content; latent content

discourse analysis; content analysis

latent content; manifest content

. Which of these is the first step of conducting a content analysis?

Creating a codebook

Manually coding data or using software to code data

Analyzing the data

Defining a research Question and determining a population of study

. Which of these is true of discourse analysis?

There is only one way to conduct a discourse analysis

Discourse analysis focuses on key messages and ideas that together create meaning

Discourse analysis is rooted in the scientific approach to research

Discourse analysis focuses on manifest content

. One of the benefits of textual analysis is non-reactivity, which means that _________________.

It does not contain bias

Research subjects do not change their answers based on the researcher's behaviour

Texts can be easily accessed without travel

It is always easy to understand

. A politician's post on Twitter is an example of a text.

True

False

. It is straightforward to exclude confounding variables when using documents and texts.

True

False

. It is not important to specify the population of study for a textual analysis.

True

False

. Coding only addresses the structural features of the text, not its content.

True

False

. A press release would be an example of a primary source.

True

False

. Discourse analysis is primarily a qualitative methodology.

True

False

. Textual analysis rarely produces causal claims.

True

False

. Content analysis is only used for theory-building research, not theory-testing research.

True

False

Quiz Content