Chapter 20 Suggested Readings

Bivins, Thomas. Handbook for Public Relations Writing, 4th ed. Lincolnwood, Ill.: NTC Business Books, 1999.

Fisher, Lionel L. The Craft of Corporate Journalism: Writing and Editing. Chicago: Nelson-Hall, 1992.

Guth, David W., and Charles Marsh. Public Relations: A Values-Driven Approach, 2nd ed. Boston: Allyn & Bacon, 2003.

Mogel, Leonard. Making It In Public Relations: An Insider's Guide to Career Opportunities. Mahwah, N.J.: Lawrence Erlbaum Associates, 2002.

Newsom, Doug, Judy VanSlyke Turk and Dean Kruckeberg. This Is PR: The Realities of Public Relations. Belmont, Calif.: Wadsworth, 1996.

Ryan, Michael, and David L. Martinson. "Journalists and Public Relations Practitioners: Why the Antagonism?" Journalism Quarterly, Spring 1988, pp. 131-140.

Seib, Philip, and Kathy Fitzpatrick, Public Relations Ethics. Fort Worth, Texas: Harcourt College Publishers, 1995.

Smith, Ronald D. Becoming a Public Relations Writer: A Writing Process Workbook for the Profession, 2nd ed. Mahwah, N.J.: Lawrence Erlbaum Associates, 2003.

Wilcox, Dennis L., and Lawrence W. Nolte. Public Relations Writing and Media Techniques. New York: Harper & Row, 1990.

Wilcox, Dennis L., Phillip H. Ault, and Warren K. Agee. Public Relations Strategies and Tactics. New York: Longman, 1998.