Chapter 08 True/False Self-Quiz

. Summary leads are rarely effective, so reporters should always try to come up with alternative leads.

. Critics of alternative leads say they are too arty, literary and pretentious for most news stories.

. A "buried" lead is the most common type of alternative lead.

. Leads should never be more than one paragraph.

. Reporters usually avoid using quotations in leads.

. Questions can sometimes make effective leads.

. Effective question leads should be answerable with a "yes" or a "no" to prevent the reader from getting distracted.

. Journalists should avoid using descriptive leads.

. Reporters should avoid "shockers," or leads with an unusual twist, because they tend to be too complicated for readers to follow.

. Reporters occasionally use a form of direct address in their leads, speaking directly to their readers.

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