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Return to Writing and Reporting for the Media 12e Student Resources
Chapter 08 Multiple Choice Self-Quiz
Quiz Content
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Which of the following statements is most accurate in regard to summary and alternative leads?
Summary leads are more difficult to write than alternative leads.
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Alternative leads require the ability to convey an interesting idea uniquely.
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For any story there is only one type of lead that is appropriate.
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A rigid formula dictates which kind of lead is right for any given story.
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Although alternative leads might run four or five paragraphs, they are always followed by a nut graph, which
contains an interesting quotation from a key source.
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states the central point of the story.
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offers an amusing bit of wisdom.
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introduces the concluding paragraphs of the story.
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One of the first newspapers in the country to make extensive use of soft leads was
The Wall Street Journal.
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The New York Times.
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The Chicago Tribune.
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The Emporia (Kan.) Gazette.
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One of the criticisms of alternative leads is that they
tend to lure readers into stories that are not inherently interesting.
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are too difficult for news reporters to write.
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make every stories all sound the same.
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are too long and fail to emphasize the news.
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Some critics of the use of alternatives leads have derided them as
highbrow journalism.
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lowbrow journalism.
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Jell-o journalism.
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literary journalism.
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The buried or delayed lead is one that
holds the most newsworthy facts until the very end of the story.
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begins with an example or anecdote followed by a nut graph that states the central point of the story.
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fails to give the reader any idea what the story is about.
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withholds minor details until the second or third paragraph.
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Which of the following statements is the reason most reporters avoid using quotations as leads?
Quotations rarely tell the central point.
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Quotations rarely summarize an entire story.
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Quotations are rarely self-explanatory.
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All of the other options.
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If a writer uses a question as a lead, the question should
always be one that can be answered yes or no.
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not be one that can be answered yes or no.
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not be about a controversial issue the reader is likely to be familiar with.
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always be about an issue the reader is unlikely to have any strong feelings about.
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To be effective, a question lead should be
brief, simple, specific and provocative.
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long, complicated, vague and anodyne.
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brief, simple, general and abstract.
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long, complicated, specific and provocative.
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A direct-address lead is one that
uses the pronoun "you" and speaks directly to the reader.
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has a shocking twist to it.
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presents some kind of startling or ironic contrast.
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uses words in an unusual way.
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A descriptive lead is one that
uses the pronoun "you" and speaks directly to the reader.
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has a shocking twist to it.
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uses details to paint a picture for the reader before moving on to the action.
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presents some kind of startling or ironic contrast.
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A shocker is a lead that
presents extremely gory details.
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portrays a famous person in a bad light.
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reports on some frightening events or trends.
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has a startling twist.
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A quotation that begins with words such as "he," "she," "they" or "we" is particularly unsuitable as a lead because
it encourages the reader to identify with the person or persons identified by the pronouns.
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one should never begin a sentence with a pronoun.
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readers have no way of knowing to whom the pronouns refer.
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it is too informal for use in a daily newspaper or news broadcast.
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Reporters like to write stories with alternative leads because
such leads are likely to annoy the readers who like to call in and complain.
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they can break out of the stylistic restraints imposed by summary leads.
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such leads are likely to annoy the editors who read their copy.
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they can make reading the news more of an intellectual challenge than it usually is.
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The following lead is an example of which type of alternative lead? "Income-tax day is weeks away, but you may need that time to figure out how the changes in the tax law affect you."
Direct address.
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Suspenseful.
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Ironic.
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Descriptive.
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