Chapter 07 Multiple Choice Self-Quiz

. A lead written for so as to be easily understood by as many people as possible should be

18-20 words.

20-35 words.

35-30 words.

30-45 words.

. Which of the following should a summary news lead NOT try to do

Provide the most important information.

Stress what is unusual or interesting.

Convey the most recent information.

Lure readers in to reading a story they are not interested in.

. A blind lead is one that

withholds some facts so the reporter can focus on the most important ones.

was written by a visually impaired reporter.

blindly includes facts about the story.

obscures interesting information as a duck blind obscures hunters.

. Leads often omit the names of the people involved in news stories because

no one will care who is involved.

their identities are less important than what happened to them.

ethical journalists always omit the names of people involved in news events.

the names are best left to the last paragraph of the story.

. Good news leads are usually structured so as to use

passive-voice verbs.

subject-verb-object word order.

long introductory clauses.

multiple prepositional phrases.

. The best verbs for leads are

some form of the verb "to be."

passive-voice verbs.

compound verbs.

active-voice verbs.

. Summary news leads often stress the unusual aspects of a story because

"news" is, by definition, something that deviates from the usual.

editors find it easier to write headlines for such stories.

editors find it easier to sensationalize such stories.

none of the other choices.

. One generally accepted way reporters keep a news lead objective is to

attribute opinions stated by others.

avoid covering controversial stories.

include as many adjectives and adverbs as possible.

make sure the reader knows what their opinion is.

. Which of the following is NOT one of the reasons news leads generally should not start with the attribution

Names and titles are dull.

Always starting with the attribution makes all leads sound the same.

Readers are not going to care who said what.

The source of the statement is usually not the most important information.

. A lead that emphasizes the time or place at which a story occurred is called

a summary news lead.

a basic news lead.

a label lead.

an agenda lead.

. A lead that mentions a topic but fails to reveal what was said or done about is called

a summary news lead.

a label lead.

an alternative news lead.

an agenda lead.

. Which of the following is NOT among the things lead writers should avoid doing?

State the news as concisely as possible.

Include facts that are obvious or routine.

Emphasize what did not happen.

Exaggerate the facts to make them more interesting.

. Which of the following is among the things lead writers should avoid doing?

Omit facts that are obvious or emphasizing what is routine.

Stress what is unusual about an event or situation.

Exaggerate the facts to make them more interesting.

State the news as succinctly as possible.

. What is the problem with the following lead? "The school board adopted new regulations Tuesday that will affect all students and parents."

It is too specific and should be more general.

It lacks attribution.

It is too general and lacks specific details.

It should use present tense verbs.

. Which of the following is one of the things a reporter should strive for in writing a lead?

Write an "agenda" lead.

Use lists in the lead.

Emphasize the magnitude of the story.

Emphasize what did not happen.

Quiz Content