Apply characteristics to groups of people which could be an over simplification.

Belief that your culture is the best and superior to others.

A negative attitude toward a group that a person does not have much interaction with.

Idea that our identities are the product of negotiating our self-identification with others' self-identification.

How people in a given culture deal with matters of status and hierarchy.

The extent to which members of a culture feel threatened by ambiguous or unknown situations.

Actions taken to exclude a certain group.

Interaction between people whose cultural perceptions and symbol systems differ enough to influence the communication event.

Putting people into categories that we believe describe them

Gauges for determining right from wrong. Sometimes referred to as behavioral guidelines.

Back to top