The search for patterns, relationships, and consistencies in the social world.

The social world's rules, norms, and beliefs.

The deep reading of an individual message or group of messages.

The active, systematic process of discovery, leading scholars from observation to knowledge to theory.

Proposing hypotheses and conducting experimental studies to test those hypotheses.

A unified, coherent, and organized set of explanations, concepts, and principles describing some aspect of the world.

A scientist's philosophical questions about the proper role of values in research and theory building.

A scientist's philosophical questions about the nature of reality and what is knowable.

A scientist's philosophical questions about how to best create and expand knowledge.

The idea in science that every answer should produce new questions.

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