A unified, coherent, and organized set of explanations, concepts, and principles describing some aspect of the world.

The deep reading of an individual message or group of messages.

The social world's rules, norms, and beliefs.

A scientist's philosophical questions about how to best create and expand knowledge.

The idea in science that every answer should produce new questions.

A scientist's philosophical questions about the proper role of values in research and theory building.

The search for patterns, relationships, and consistencies in the social world.

A scientist's philosophical questions about the nature of reality and what is knowable.

The active, systematic process of discovery, leading scholars from observation to knowledge to theory.

Proposing hypotheses and conducting experimental studies to test those hypotheses.