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Return to Introduction to Human Communication 2e Student Resources
Chapter 11 Self Quiz
Media Literacy
Quiz Content
*
not completed
.
1. Critics of advertising to children often argue that by its very nature, marketing to children in unethical because children____________.
are our future
correct
incorrect
do not have the cognitive ability to understand an adâs intent
correct
incorrect
already consume too much media
correct
incorrect
are becoming too materialistic as it is
correct
incorrect
are the responsibility of their parents
correct
incorrect
*
not completed
.
2. _______________ are efforts to build specific media literacy skills.
Media literacy interventions
correct
incorrect
Media literacy lesson plans
correct
incorrect
Critical thinking exercises
correct
incorrect
Media education interventions
correct
incorrect
Media education lesson plans
correct
incorrect
*
not completed
.
3. ______________ theory stresses taking an active role in managing and regulating children's interactions with media.
Normative
correct
incorrect
Agenda-setting
correct
incorrect
Cultivation
correct
incorrect
Media literacy
correct
incorrect
Parental mediation
correct
incorrect
*
not completed
.
4. ______________ theory is the idea that media may not always tell us what to think, but they certainly tell us what to think about.
Normative
correct
incorrect
Agenda-setting
correct
incorrect
Cultivation
correct
incorrect
Media literacy
correct
incorrect
Parental mediation
correct
incorrect
*
not completed
.
5. Media content always contains _________.
a diverse line-up of characters
correct
incorrect
commercial messages
correct
incorrect
hidden messages
correct
incorrect
value messages
correct
incorrect
humor
correct
incorrect
*
not completed
.
6. When media-literate people ask questions about the content, techniques, and interpretations of a media message, they are analysing _____________.
authors and audiences
correct
incorrect
messages and meanings
correct
incorrect
representations and reality
correct
incorrect
context
correct
incorrect
economics
correct
incorrect
*
not completed
.
7. When media-literate people ask questions about the credibility of a media message, they are analysing _____________.
authors and audiences
correct
incorrect
messages and meanings
correct
incorrect
representations and reality
correct
incorrect
context
correct
incorrect
economics
correct
incorrect
*
not completed
.
8. Because most media content is__________, it is open to various interpretations.
multi-faceted
correct
incorrect
multi-layered
correct
incorrect
representative
correct
incorrect
objective
correct
incorrect
polysemic
correct
incorrect
*
not completed
.
9. When media consumers interpret a piece of content in a way that the producer has encouraged, they are making the __________ reading.
negotiated
correct
incorrect
polysemic
correct
incorrect
subjective
correct
incorrect
preferred
correct
incorrect
agenda-set
correct
incorrect
*
not completed
.
10. News stories that aid people in making intelligent decisions about their everyday lives are classified as __________ news.
a. soft
correct
incorrect
b. hard
correct
incorrect
c. journalistic
correct
incorrect
d. democratic
correct
incorrect
e. agenda-setting
correct
incorrect
*
not completed
.
1. Critics of advertising to children often argue that by its very nature, marketing to children in unethical because children____________.
are our future
correct
incorrect
do not have the cognitive ability to understand an adâs intent
correct
incorrect
already consume too much media
correct
incorrect
are becoming too materialistic as it is
correct
incorrect
are the responsibility of their parents
correct
incorrect
*
not completed
.
2. _______________ are efforts to build specific media literacy skills.
Media literacy interventions
correct
incorrect
Media literacy lesson plans
correct
incorrect
Critical thinking exercises
correct
incorrect
Media education interventions
correct
incorrect
Media education lesson plans
correct
incorrect
*
not completed
.
3. ______________ theory stresses taking an active role in managing and regulating children's interactions with media.
Normative
correct
incorrect
Agenda-setting
correct
incorrect
Cultivation
correct
incorrect
Media literacy
correct
incorrect
Parental mediation
correct
incorrect
*
not completed
.
4. ______________ theory is the idea that media may not always tell us what to think, but they certainly tell us what to think about.
Normative
correct
incorrect
Agenda-setting
correct
incorrect
Cultivation
correct
incorrect
Media literacy
correct
incorrect
Parental mediation
correct
incorrect
*
not completed
.
5. Media content always contains _________.
a diverse line-up of characters
correct
incorrect
commercial messages
correct
incorrect
hidden messages
correct
incorrect
value messages
correct
incorrect
humor
correct
incorrect
*
not completed
.
6. When media-literate people ask questions about the content, techniques, and interpretations of a media message, they are analysing _____________.
authors and audiences
correct
incorrect
messages and meanings
correct
incorrect
representations and reality
correct
incorrect
context
correct
incorrect
economics
correct
incorrect
*
not completed
.
7. When media-literate people ask questions about the credibility of a media message, they are analysing _____________.
authors and audiences
correct
incorrect
messages and meanings
correct
incorrect
representations and reality
correct
incorrect
context
correct
incorrect
economics
correct
incorrect
*
not completed
.
8. Because most media content is__________, it is open to various interpretations.
multi-faceted
correct
incorrect
multi-layered
correct
incorrect
representative
correct
incorrect
objective
correct
incorrect
polysemic
correct
incorrect
*
not completed
.
9. When media consumers interpret a piece of content in a way that the producer has encouraged, they are making the __________ reading.
negotiated
correct
incorrect
polysemic
correct
incorrect
subjective
correct
incorrect
preferred
correct
incorrect
agenda-set
correct
incorrect
*
not completed
.
10. News stories that aid people in making intelligent decisions about their everyday lives are classified as __________ news.
a. soft
correct
incorrect
b. hard
correct
incorrect
c. journalistic
correct
incorrect
d. democratic
correct
incorrect
e. agenda-setting
correct
incorrect
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