Thinking that sets standards of how a media system should ideally operate.

The promotion of one media product on multiple platforms.

In critical cultural theory, the social world’s rules, norms, and beliefs.

The act of "invading," or very strongly influencing another country through mass media.

In social cognitive theory, copying observed behavior to a certain degree, but not replicating it.

In Marxism and neo-Marxism, the dominant culture, with institutions such as schools, religion, and the media.

The erosion of traditional distinctions among media.

The more media violence a person consumes the more violent and less safe they think the world to be.

Demonstrating neutrality in choice of content-delivery technology.

In critical cultural theory, how one acts and interacts in the social world.

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