In Marxism and neo-Marxism, the dominant culture, with institutions such as schools, religion, and the media.

Thinking that sets standards of how a media system should ideally operate.

Demonstrating neutrality in choice of content-delivery technology.

In critical cultural theory, how one acts and interacts in the social world.

In critical cultural theory, the social worldÂ’s rules, norms, and beliefs.

The erosion of traditional distinctions among media.

In social cognitive theory, copying observed behavior to a certain degree, but not replicating it.

The promotion of one media product on multiple platforms.

The more media violence a person consumes the more violent and less safe they think the world to be.

The act of "invading," or very strongly influencing another country through mass media.