Demonstrating neutrality in choice of content-delivery technology.

In social cognitive theory, copying observed behavior to a certain degree, but not replicating it.

The more media violence a person consumes the more violent and less safe they think the world to be.

In critical cultural theory, the social world’s rules, norms, and beliefs.

Thinking that sets standards of how a media system should ideally operate.

In critical cultural theory, how one acts and interacts in the social world.

The act of "invading," or very strongly influencing another country through mass media.

In Marxism and neo-Marxism, the dominant culture, with institutions such as schools, religion, and the media.

The promotion of one media product on multiple platforms.

The erosion of traditional distinctions among media.

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