Chapter 10 Self Quiz

Mass Communication
. 1. The teaming up of a number of different companies to sell one product across a number of real-world and media channels is called ___________.

. 2. In a commercial media system, it is ________ who are the product producers' real consumers.

. 3. Among the similarities between interpersonal and mass communication is that both________________.

. 4. In social cognitive theory, ______________ is the copying of observed behavior, but in a more general manner.

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5.     Neo-Marxist theory differs from traditional Marxist theory because it sees elite control over _______________ as the means of maintain power.

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6.   The creation of the Transformers movies based on Hasbro toys is an example of ___________________.

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7.   ______________ is a force reshaping media that has led to media content in certain areas of media, such as radio, becoming increasingly specialized.

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8.  The fact that 90 percent of the media content consumed by Americans is controlled by six companies is evidence of ______________.

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9.   ____________ is the idea that the more media people consume, the meaner they think the world to be.

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10.  Critical cultural theorists use the term ___________to describe the struggle between structure and agency.

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