Transforming a message into an understandable sign and symbol system.

Being aware of and making meaning from the world around us.

Collective cultural experience held by a majority of the people.

A generalization about a group that may not be accurate to all of that group.

A way to understand how people’s sense of self develops from their ongoing, interlinked conversations in and with a culture.

Interferences with the process of communication that can be physical or physiological.

View of communication that sees it as a process of sending information from one person to another.

Something that signals the presence of something specific, more or less an objective substitute for that thing.

Response to a message that the sender looks for to see if there was effective communication.

Mental structures built from past experiences that we use to process new information and organize new experiences.

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