1956 Commercial for Dash laundry detergent Video

Watch this 7 decade-old TV commercial for a popular laundry product. Then choose the most appropriate answer for each of the following questions.

. The commercial's warning that Dash produces low suds, thereby preventing washer slow-down is based on the persuasion technique of ___________.

. Its use of an average-looking woman (as opposed to a beautiful TV model) in a commercial obviously aimed at female homemakers is designed to build ______________.

. The commercial offers a scientific experiment demonstrating the cleaning benefits of Dash. Clearly, the sponsor was hoping for ______________.

. Assuming a viewer was already a Dash user, the sponsor would be hoping for ___________.

. Assuming a viewer had never heard of Dash, the sponsor would be hoping for ___________.

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