1956 Commercial for Dash laundry detergent Video

* not completed

. The commercial's warning that Dash produces low suds, thereby preventing washer slow-down is based on the persuasion technique of ___________.

one-sided appeal correct incorrect

two-sided appeal correct incorrect

fear appeal correct incorrect

affinity building correct incorrect

source credibility correct incorrect

* not completed

. Its use of an average-looking woman (as opposed to a beautiful TV model) in a commercial obviously aimed at female homemakers is designed to build ______________.

membership similarity correct incorrect

attitudinal similarity correct incorrect

social reinforcement correct incorrect

heuristics correct incorrect

elaboration correct incorrect

* not completed

. The commercial offers a scientific experiment demonstrating the cleaning benefits of Dash. Clearly, the sponsor was hoping for ______________.

central route information processing correct incorrect

compliance correct incorrect

attitude-behavior balance correct incorrect

peripheral route information processing correct incorrect

balance correct incorrect

* not completed

. Assuming a viewer was already a Dash user, the sponsor would be hoping for ___________.

response shaping correct incorrect

response reinforcing correct incorrect

response changing correct incorrect

response mitigation correct incorrect

response allowance correct incorrect

* not completed

. Assuming a viewer had never heard of Dash, the sponsor would be hoping for ___________.

response reinforcing correct incorrect

response changing correct incorrect

response mitigation correct incorrect

response shaping correct incorrect

response allowance correct incorrect