Chapter Reference
Chapter 6: Proposition and Branding Decisions

Overview
In this activity, you will gain an idea of new approaches adopted by an international bank (HSBC) to develop.

Activity Description
The development of the web, social media, and other digital technologies has impacted on the nature of the offering and the benefits accruing from using it. This has opened opportunities for organizations to redefine their core and actual propositions, often by supplementing them with ‘information’ about the offering.

Go online to the HSBC webpage and consider the following questions:  

• How can HSBC develop new offerings by exploiting digital technologies?
• How can digital value help augmenting the existing offerings?

Website
https://www.hsbc.co.uk