Chapter Reference
Chapter 6: Proposition and Branding Decisions

Overview
In this activity, you will learn more about the co-creation of the brand Peppa Pig.

Activity
Customers can co-create branding in different ways, but most are rooted in brand value. France et al. (2015) refer to co-creation in the context of exchanges with, and experiences of, a brand, influencing customer perception, customer generated advertising, new product development, social media, and word-of-mouth. The rise of ‘communications anarchy’ unleashed by the Internet renders an ‘architecture of participation’ that has led to consumer empowerment on a level previously unimaginable. These co-creators appear to consider themselves to be brand co-owners, rather than passive recipients of company-created brand messages.
Watch an episode of Peppa Pig in official website and then watch an episode of Peppa Pig Mashup on YouTube. Then, consider what emotions are conveyed in the Peppa Pig Mashup shown in YouTube videos. Why do you think this Mashup helps creating brand sensation? How would you create Peppa Pig Mashup that reflects your personality?     

Visit the following websites:

Peppa Pig (official website)
http://www.peppapig.co.uk/home

Peppa Pig Mashup
https://www.youtube.com/watch?v=5vrxCF8BOvk&index=1&list=PL1wXQQ9l2RpMHlI7rKaZbtuXl4E7oiEVj