Chapter Reference
Chapter 3: Marketing Research and Customer Insight

Overview
This activity will introduce you to the Marketing Research Code of Practice adopted by ESOMAR.

Activity Description
Leading industry innovation and self-regulation since 1948, ESOMAR promotes the use of a code of practice that governs the way market research is conducted. Today, more than 4,900 ESOMAR members worldwide are committed to the highest professional and ethical standards embodied in the ICC/ESOMAR Code of Market and Social Research Practice.
Visit ESOMAR and read about the Marketing Research Code of Ethics adopted by ESOMAR. What issues and challenges does it raise for marketers?

Website
https://www.esomar.org/knowledge-and-standards/codes-and-guidelines.php
ESOMAR is the world organization for enabling better research into markets, consumers, and societies.