Chapter Reference
Chapter 3: Marketing Research and Customer Insight

Overview
This activity introduces you to the Market Research World, a useful source of online resources and research related articles.

Activity Description
Visit the Market Research World and read up on the latest ‘Marketing Research News’:

• Read about the current news and issues facing the market research industry.
• What are the current news items in: ‘Market Research News’?

Website
http://www.marketresearchworld.net/
Market Research World is the world's leading source of industry news, opinion, special reports, and feature articles for market and social researchers, data analysts, and consumer insight professionals. It covers the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy.