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Fundamentals of Marketing Student Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Activity 1.2: Marketing Innovation Impacts upon Society
Activity 1.2: Marketing Innovation Impacts upon Society
This activity will introduce you to an example of the innovative impact marketing can have on society.
Chapter Reference
Chapter 1: Marketing Principles and Practice
Overview
This activity will introduce you to an example of the innovative impact marketing can have on society.
Activity Description
Visit the World of Famous Inventors and Inventions website and evaluate how these innovations meet the needs of consumers and provide benefits to the society.
Website
http://inventors.about.com/
The World of Famous Inventors and Inventions website provides information aboutfamous inventorsand inventions, with biographies and interviews with the inventors.