Chapter Reference
Chapter 11: Digital and Social Media Marketing

Overview
This activity introduces you to advertising options on different social media platforms.

Activity:
In 2015, marketers invested $23.68 billion in paid social media advertising worldwide. Social media advertising is expected to comprise 16% of all digital advertisement spending by the end of 2017. Visit the following social media websites, explore advertising options available, and consider:

• What form of advertisement did you observe on these social media platforms?
• As a consumer, how likely are you to remember the brand or click through to purchase the offering?
• As a digital marketing manager, how would you raise brand awareness among your potential customers through social media advertisement?      

Visit the following websites:
https://www.facebook.com/facebook  
https://twitter.com/  
https://www.spotify.com/uk/
https://www.youtube.com/?gl=GB https://gb.linkedin.com/