Chapter Reference
Chapter 10: Managing Channels and Distribution

Overview
This activity introduces you to the concept and role of intermediaries in the supply chain within the film and TV industry and the impact of channel conflict.

Activity Description
Find out how the following companies have experienced some form of channel conflict throughout their supply chain:

• Hollywood, Apple, and Wal-Mart
• Sony
• Nike
• McDonalds

Websites
Apple: http://www.apple.com
Wal-mart: http://www.walmart.com/
Sony: http://www.sony.com
Nike: http://www.nike.com
McDonalds: http://www.mcdonalds.com